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If you were selling a mansion Wholesale Team Czech Republic Jerseys , and you were selling it for 25 cents, some wiseacre would inevitably respond, "It costs too much."

When that happens, are you prepared?

As an excercise, make a list of 20 "reasons why" your services are worth your fees.

Why is life better with your offer? Have you done extensive research or development? How many years of experience do you and your team bring to the table? What would happen if they DON'T take you up on your offer? (What would they "lose"?) What are things "You Get" by purchasing from us? How are your clients protected when they purchase from you? (Do you have a guarantee?)

What are the bonuses you include? How long do you support the sale?

Do you include "extras" that your competitors don't include?

Make up an extensive list Wholesale Czech Republic Jerseys , on paper, or into a tape recorder.

Brainstorm with your salespeople, your staff, your best customers, and your vendors to make this list complete.

Then Cheap Team Czech Republic Jerseys , next time, when your prospect says, "It costs too much," you will be prepared to handle those price concerns smoothly.

When you can justify your price attractively, everybody wins.

You get the sale Cheap Czech Republic Jerseys , and your client benefits from your offering.

Are you with me on this?

Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to FreeCD@ Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.

The full benefits gained from a marketing program are not directly and immediately measurable. Many benefits happen over time. Advertising; brand building and awareness; Web site improvements; and other types of programs may be profitable in the long run but costly in the short term. Often, the best approach for these programs is to first set aside a budget, then spend your budget on the program(s) with the most potential for long term success.

Investments in improvements -- such as a redesign of your Web site -- may seem unprofitable at first Jakub Voracek Czech Republic Jersey , but are nonetheless the right thing to do. Many of these programs are beneficial because they keep you from losing business to your competitors over time. For these types of projects, the correct question to ask is "What happens if I do this versus if I do not?" Know how much your business must grow over time to make the improvement worthwhile and compare this to your potential business growth. If the cost is not reasonable compared to the potential, then look for other solutions.

Another reason the benefits of a marketing program may not be directly measurable is because new customers gained as a result of the program may, over time, buy from you more than once (i.e. have a lifetime value that is greater than the profit from a single purchase). Also Vladimir Sobotka Czech Republic Jersey , happy customers tend to refer additional customers by spreading the word about your goods and services. Both of these factors indirectly increase a marketing program's overall profit.

Making Assumptions

Predicting profitability can be a series of "best guesses" based on assumptions. In fact, you could probably manipulate your assumptions to make a program as profitable (or unprofitable) as you wish. A more successful approach, however, is to try to legitimately forecast profit. Be as reasonable as you can with assumptions, and then decrease your expected revenue by 20% - 25%. Often Tomas Plekanec Czech Republic Jersey , results (either costs or revenue) come in worse than reasonably expected for a variety of unforeseen reasons.

Figuring Break Even Point

For promotional programs, you can decide how much to spend on the program by figuring out your break even point. One way to do this - while also taking into account longer term profits - is by basing the break even analysis on the amount of profit you expect to earn from new customers gained through the promotion, both now and in the future. To figure the break even point in this way, you should know:

1) the program's expected response rate,
2) the program's expected conversion rate David Pastrnak Czech Republic Jersey , and
3) the lifetime value of a new customer.

Here, the response rate is defined as the percentage of those exposed to your program that you expect will take you up on your call to action.

For the formulas in Part 2 of this article, express the response rate as a decimal (Examples: 1%=.01. One-half percent=.005)

Conversion rate definition is the percentage of responders you expect to become customers. For the formulas in Part 2, express the conversion rate in decimal form (Examples: 10%=.1. 1%=.01. One-half percent=.005).

The lifetime value of a new customer is the amount of dollar profit you will make from the customer over a certain time period. It is common to define lifetime as anywhere from 18 months to two years.

Response and conversion rates can vary widely, depending upon how targeted your prospects are Ondrej Palat Czech Republic Jersey , how well your offer is written, and how involved the purchase decision is for your product. The type of program also has an impact on your response and conversion rates. To estimate these rates for your program, you can look to your past experience andor ask the program vendor. You can also search on general marketing and research Web sites to find rules of thumb for your type of program. In all cases, document your assumptions. You will need them later to analyze program results.

In Part 2 -- -- I will look at three ways to approach break even analysis, depending on how the marketing pr. Cheap Jerseys Wholesale Cheap Hats Cheap Jerseys China Wholesale Cheap NFL Jerseys Wholesale Cheap NFL Jerseys From China Cheap NFL Jerseys Free Shipping Wholesale Jerseys China Wholesale Jerseys From China Wholesale NFL Jerseys Wholesale NFL Nike Jerseys