TVC 't Hoekske

ThomasKea · Newbie Geregistreerd op: 06 Jun 2020 Berichten: 3

ÿþBased on your comments, I think we do agree more ï»¿asics shoes than we disagree. My position would be that when it comes to the production of products that have the potential to alter biomechanics, either for the better or the worse (or maybe not at all), biomechanists should be at the forefront of all design decisions. I have heard stories from many that this is not the case at most major shoe companies. I have heard that good designs from a biomechanical standpoint can get sunk because they can't be marketed or because they don't meet aesthetic considerations. I have heard that marketing budgets vastly outstrip those for actual biomechanics research. I have heard that many good designers who are biomechanically oriented have left the business because they get frustrated by marketing departments.

The marketers then had to ake a commercial decision, which is a reality of business. "I have heard that many good designers who are biomechanically oriented have left the business because they get frustrated by marketing departments. I don't know the situation at ASICS, so I can't speculate on your situation" asics kayano I have been at ASICS for 30 years this year& the head biomechnist, Nishiwaki-san.. also head of research, not me.. has been there as long as I can remember. In my time as someone very involved.. 12years.. there has not been one single loss of a key design or research staff member. Remarkable.. I am sure will now scoff that asics gel kayano maybe this is ASiCS "problem". I know the guys at Nike and adidas pretty well. Mario LaFortune, Gordon Valient and Jeff Piscotti.. have all been at Nike longer than I have been at ASICS.. all three are the key biomechnists.. can speak for design team sorry, do not know. Adi.. the same.

I share your frustration.. and I wish I could personally educate retail.. actually that is exactly what I am doing right now in Orlando. It's tough Pete.. retail is retail and I cannot control what is said and done out there even if we both know it is wrong. It is the same with some of the medical community.. things being said and done that are nonsense.. maybe years out asics gt 2000 of date and not accurate. What do you do? "There are many runners who would happily serve as guinea pigs for novel shoe designs, and I count myself as one of them" We have a very sophistcated shoe tester program that basically involves all continents so we do not get any enthnic bias.. literally thousands of runners. No product ever gets to market without this. If you let me know where you live and how to get shoes to you, I would be more than happy to receive your feedback.. there is some new stuff coming through that you might find very interesting.

I hope this has answered some of your questions. I hope it has helped some of the other bloggers out there to understand that we are not the great evil, and we put a huge amount of time effort and money into trying to make running a safer sport for everyone. That is my one and only goal. Farnkly. I really never go into any project thinking "how many pairs of shoes will this sell".. you might not believe that but it really is true.. sales just aint my bag regards SimonWhere is your evidence that "it" isn't broken? Show me a study that show running injuries decreasing because of "20 years of progressive development." You can't. "This is how it has always been so we shouldn't change" is another way of saying your company is not interested in innovation. They used to think that blood letting helped get rid of disease.

Will Asics follow suit (a couple of old shoe styles asics tiger don't really count)? For your livelihoods sake I hope so.Maybe this debate comes down to each individual or company's definition of "progressive". You may feel that Asics is progressive because the running shoe line is "updated" regularly. It seems to me that the updates are driven more by marketing than science. That is my opinion as a consumer. I won't buy Asics shoes because I feel that Asics is maintaining the status quo (e.g., lots of cushioning, pronation control devices) and, in my opinion, maintaining the status quo seems to [img]http://www.jeanwyllys.com/images/detail/asics tiger-364wsq.jpg[/img] be directly at odds with the idea of progressive development.